Gone are the days when expensive advertising is necessary to build a strong successful brand. With the introduction of the Internet, firms now have less expensive and innovative means of pushing their content out to consumers. Read how Coca Cola and Google went about it differently.
http://www.busmanagement.com/news/newsbuilding-a-successful-brand/
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7 responses to “Expensive Advertising is no Longer Necessary to Create a Successful Brand”
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