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  • Effective Marketing

    I was reading an article the other day that mentioned some important considerations for developing an effective strategy, and I just thought I’d quickly share them, I also suggest people to read the Guide to Online Marketing for Beginners. Determine the level of marketing you need. This can depend on: The size of your company.…

  • Amanda Lowe – Hard at Work, oneweekjob.com

    Reframe Marketing is pleased to welcome Amanda Lowe from oneweekjob.com to our team. Amanda, who currently lives in Toronto, will spend the next week getting to know the staff and learning the ins and outs of the marketing and event planning industry. The goal of the One-Week Job Program is to give participants an opportunity…

  • Planning Your Marketing: Why Plan?

    Get in the habit of creating a plan for every marketing activity you decide to implement even if you already have an overall marketing plan in place. Writing it down forces you to research and gather information, which helps you make better informed decisions as opposed to assumptions.  This plan helps you measure the success…

  • Humorous Message that Clearly Demonstrates the Importance of Advertising

    I wanted to share the following with everyone. I came across this in a book. Why advertise? The following was created by the Michigan Directory Company to promote their publication ‘Home Town Directories’. This humorous yet very accurate message clearly demonstrates the importance of advertising and marketing. A man wakes up in the morning after…

  • First Impressions are Key to Business Success

    First impressions are lasting impressions, thus effort should always be put into projecting the best possible professional business image. First impressions go well beyond personal contact, it includes the visual appearance of your store or office, signage, marketing materials, product displays and packaging, service delivery and more… Your marketing will be effective with a professional…

  • View our Portfolio: Branding, Print, Web, Industry, Media

    Reframe Marketing’s portfolio is finally up! We were lost this entire time without it.  Happy Browsing 🙂 Branding Print Web Industry Media

  • Three Simple Ways to Green your Marketing Business

    Three simple ways to green your marketing business: (c/o a BBB seminar I attended today on D.I.Y. Business Greening by Eco-audit.ca). The seminar was packed full of ideas, tips and strategies. Like other Marketers, I am guilty of printing materials out all the time. 1) office recycling in place 2) Print double-sided 3) Reduce document…

  • Cool tool from Google: Public Data Explorer

    Google sure is making research and analysis easier and easier for Marketing Professionals. Less and less time spent on sifting through mountains of data and more time spent on analysis. Go Google Go! Here is a link to the cool tool: http://www.google.com/publicdata/home

  • Microsoft Ignite Event: Client to Cloud

    Just finished up some work last week at the Client to Cloud Microsoft Energize IT Event. There was a great turnout. It’s amazing how long the cloud technology has been out for but it is only until now it is starting to get some attention. I love the way they describe it, from client to…

  • BBB: DIY-Business Greening Event

    The Better Business Bureau is putting on a DIY – Business Greening Meetup Event on April 13, 2010. I’ve signed up already! I hope this helps me in my journey to become a paperless office.  It’s going to be tough as a Marketer though. Better Business Bureau Event Details can be found here: http://www.meetup.com/Better-Business-Bureau-BC/calendar/13048012/ See…