Tag: branding
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Common mistakes business owners make when hiring a marketer
Lead management, online marketing, market investigation, branding, corporate communications – with the broad range of marketing areas it can turn out to be quite challenging to find the perfect marketer for your business. And while larger enterprises have a whole team of specialists for each area, smaller companies are faced with the problem of finding…
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Thank you for visiting Reframe Marketing at 2013 Vancouver Franchise and Business Opportunities Show
Exhibiting at the 2013 Vancouver Franchise and Business Opportunities Show was a great success. Thanks to all the visitors that dropped by Reframe Marketing’s booth. We enjoyed the opportunity to meet and talk with each and everyone of you. Also, Karen’s presentation on both  Saturday and Sunday, April 6-7 were full each time. Great thanks…
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Creating a Brand that Lasts – Karen’s presentation for Langara College CS Computer Tech Meetup on Feb 22nd, 2013
Karen and Abe are proud to have been guest speakers on branding for the Langara College CS Computer Tech Meetup on Friday. There were approximately 25-30 participants and Karen received great feedback! Â Â
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Karen’s presentation for Langara College CS Computer Tech Meetup on Feb 22nd, 2013
Creating a Brand that Lasts – A rundown on what it means to create a brand, and how to do it. Karen explains how to know when branding is necessary, the importance of a branding expert, and the long term process that ensures your brand will be a success. http://www.meetup.com/Langara-College-CS-Computer-Tech-Meetup/
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Tiger Woods Marketing Worth Billions –
It baffles me how much companies are willing to pay to have Tiger Woods associated with their products or services. Just goes to show how much branding can be worth if done correctly.
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Deliberate Marketing Strategy
If you look at allot of the most successful companies today (e.g. Google), deliberate marketing measures were taken to get to where they are now. This includes careful selection of corporate colours to represent the company image, careful selection of placement of text on webpages, development of marketing program measurement strategies etc.. Everything was done…
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Using Marketing ROI
Fact is, Marketing ROI is[(funds generated – funds invested)/funds invested] a short-term measurement, not suitable for assessing some marketing efforts such as long-term branding. Marketing ROI is designed to be used for analyzing short-term sales and profit. Branding is a long term investment and if invested correctly, brands can end up having values in billions…