First Impressions are Key to Business Success

First impressions are lasting impressions, thus effort should always be put into projecting the best possible professional business image. First impressions go well beyond personal contact, it includes the visual appearance of your store or office, signage, marketing materials, product displays and packaging, service delivery and more…

Your marketing will be effective with a professional image and thus provide you with a return on investment (ROI).

How many of you work to continue to improve this on a daily basis for your business? What do you do to keep these types of matters at the top of your staff’s minds? When was the last time you had your customers provide you with feedback on your businesses appearance?