Do you know what makes your business different from those around you?

If not, this is something you can build on over time. Keep in the back of your mind all the time

What is your businesses area of difference?
Do your customers know what your difference is?
Ask your regular customers to point out what they think is different about your business
Focus on running your own race rather than focusing on your competitors
What is your moat?

This is what effective Marketing is all about.

Comments

2 responses to “Do you know what makes your business different from those around you?”

  1. Shea Misfeldt Avatar
    Shea Misfeldt

    Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…

  2. Small Business Ideas Avatar
    Small Business Ideas

    my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’.