{"id":23,"date":"2010-03-16T11:51:13","date_gmt":"2010-03-16T18:51:13","guid":{"rendered":"https:\/\/reframemarketing.com\/blog\/?p=23"},"modified":"2010-03-29T22:42:33","modified_gmt":"2010-03-30T05:42:33","slug":"expensive-advertising-is-no-longer-necessary-to-create-a-successful-brand","status":"publish","type":"post","link":"https:\/\/reframemarketing.com\/blog\/2010\/03\/16\/expensive-advertising-is-no-longer-necessary-to-create-a-successful-brand\/","title":{"rendered":"Expensive Advertising is no Longer Necessary to Create a Successful Brand"},"content":{"rendered":"<p>Gone are the days when expensive advertising is necessary to build a strong  successful brand. With the introduction of the Internet, firms now have less  expensive and innovative means of pushing their content out to consumers. Read  how Coca Cola and Google went about it differently.<\/p>\n<p><a title=\"http:\/\/www.busmanagement.com\/news\/newsbuilding-a-successful-brand\/\" href=\"http:\/\/www.busmanagement.com\/news\/newsbuilding-a-successful-brand\/\">http:\/\/www.busmanagement.com\/news\/newsbuilding-a-successful-brand\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gone are the days when expensive advertising is necessary to build a strong successful brand. With the introduction of the Internet, firms now have less expensive and innovative means of pushing their content out to consumers. Read how Coca Cola and Google went about it differently. http:\/\/www.busmanagement.com\/news\/newsbuilding-a-successful-brand\/<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[72,71,70,66,73,69,23,68,120,42,67,121],"class_list":["post-23","post","type-post","status-publish","format-standard","hentry","category-marketing-roi","tag-coca-cola","tag-consumers","tag-content","tag-expensive-advertising","tag-google","tag-innovative","tag-internet","tag-less-expensive","tag-marketing","tag-marketing-consultant","tag-successful-brand","tag-vancouver"],"_links":{"self":[{"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":3,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":45,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/23\/revisions\/45"}],"wp:attachment":[{"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}