{"id":183,"date":"2010-10-27T10:27:00","date_gmt":"2010-10-27T17:27:00","guid":{"rendered":"https:\/\/reframemarketing.com\/blog\/?p=183"},"modified":"2019-08-22T03:20:57","modified_gmt":"2019-08-22T10:20:57","slug":"which-us-brands-are-spending-the-most-on-advertising","status":"publish","type":"post","link":"https:\/\/reframemarketing.com\/blog\/2010\/10\/27\/which-us-brands-are-spending-the-most-on-advertising\/","title":{"rendered":"Which US Brands are Spending the most on Advertising?"},"content":{"rendered":"
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Which U.S. brands Are Spending the Most on Advertising?<\/h1>\n
Which U.S. brands Are Spending the Most on Advertising?<\/span><\/div>\n<\/div>\n
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Ever wondered how much the major brands spend on advertising?<\/p>\n

Your marketing budget might be big for your brand, but chances are it doesn\u00e2\u20ac\u2122t even come close to the biggest companies in the US, each of which spend billions each year.<\/p>\n

Many of the biggest spenders are obvious, but a few of them might surprise you.<\/p>\n

Today, we\u00e2\u20ac\u2122ll look at the top ten biggest ad spenders in the US. This data was published in June 2018 and\u00c2\u00a0summarizes spending from 2017.<\/p>\n

10. Samsung Electronics \u00e2\u20ac\u201c $2.41 billion<\/b><\/h2>\n

Samsung\u00c2\u00a0is a major household name, making products like phones, TVs, and many other electronics. There\u00e2\u20ac\u2122s a good chance you\u00e2\u20ac\u2122re reading this article now on a Samsung device.<\/p>\n

Samsung spent this budget on advertising across a number of channels, many of which were focused on their #DoWhatYouCant campaign, which promoted their Galaxy S8 phone.<\/p>\n

While Samsung spent $2.41 billion in the U.S., they also ran highly successful ads around the world. A piece in India even snagged a coveted ranking of\u00c2\u00a0the most-watched ad on YouTube.<\/p>\n

Their video ads for this campaign really stood out, including\u00c2\u00a0winning creativity awards\u00c2\u00a0for their \u00e2\u20ac\u0153Ostrich\u00e2\u20ac\u009d commercial, which shows an ostrich learning to fly\u00c2\u00a0using a VR flight simulation app.<\/p>\n

Despite being headquartered in South Korea, Samsung still managed to make the top ten spenders in the US, coming in right behind Alphabet.<\/p>\n

9. Alphabet, Inc. \u00e2\u20ac\u201c $2.41 billion<\/b><\/h2>\n

Never heard of\u00c2\u00a0Alphabet? You\u00e2\u20ac\u2122re not alone\u00e2\u20ac\u201da lot of people haven\u00e2\u20ac\u2122t heard of the brand.<\/p>\n

It came about with a corporate restructuring of another major brand in 2015, so the name Alphabet is rather new as the parent company.<\/p>\n

The name of their flagship brand, and the name of Alphabet before 2015? It\u00e2\u20ac\u2122s the name behind a site you probably use every day\u00e2\u20ac\u201dGoogle.<\/p>\n

While most people know that\u00c2\u00a0Google Ads is one of the biggest ad networks\u00c2\u00a0in the world, most people don\u00e2\u20ac\u2122t realize that Google also spends billions promoting through other channels.<\/p>\n

Much of this budget went to Google\u00e2\u20ac\u2122s\u00c2\u00a0extensive collection of TV ad spots, including commercials for Google Search, Pixel phone, Google Play Store, and YouTube.<\/p>\n

Beyond these, there are also business applications that Google markets, including Google Cloud and G Suite.<\/p>\n

Combined, this advertising makes Alphabet one of only two Internet companies on this list.<\/p>\n

8. Charter Communications \u00e2\u20ac\u201c $2.42 billion<\/b><\/h2>\n

Charter\u00c2\u00a0is the company behind the brand Spectrum.<\/p>\n

It\u00e2\u20ac\u2122s the second-largest cable operator behind Comcast (more on them in a minute), with recent acquisitions of Bright House Networks and Time Warner Cable.<\/p>\n

Of course, this is another company that generates most of its revenue from advertising, just like Google. However, that revenue stream has\u00c2\u00a0actually been decreasing.<\/p>\n

So, where is Charter spending all their advertising? Much of the money went to promoting their Spectrum brand.<\/p>\n

After buying Bright House Networks and Time Warner Cable, they invested heavily in the rebranding efforts in markets already familiar with the companies before the merger.<\/p>\n

While Charter is certainly a major spender, they\u00e2\u20ac\u2122re still leagues behind competitors AT&T and Comcast in terms of advertising spending in the U.S.<\/p>\n

7. Ford Motor Company \u00e2\u20ac\u201c $2.45 billion<\/b><\/h2>\n

The same automobile company founded in 1903 by Henry Ford is still going strong, advertising-wise.<\/p>\n

While\u00c2\u00a0Ford, of course, produces its own brand of cars and trucks, it\u00e2\u20ac\u2122s also the owner of the subsidiary brand Lincoln.<\/p>\n

Ford promotes their brands heavily through both traditional and digital media, with huge spending on TV spots, banner ads, magazine displays, and other types of media.<\/p>\n

In 2017, the year this ad spending information was published,\u00c2\u00a0Ford also included a commercial tie-in\u00c2\u00a0with\u00c2\u00a0Guardians of the Galaxy<\/i>, named \u00e2\u20ac\u0153Be the Guardian of Your Galaxy.\u00e2\u20ac\u009d<\/p>\n

6. Verizon Communications \u00e2\u20ac\u201c $2.64 billion<\/b><\/h2>\n

Yes, the very same\u00c2\u00a0Verizon\u00c2\u00a0you or someone you know has for their cell phone plan. If you haven\u00e2\u20ac\u2122t noticed yet, telecommunications companies dominate the top ten in ad spend.<\/p>\n

While Verizon comes in sixth place in total spend, they\u00c2\u00a0rank #3 in TV ad spending.<\/p>\n

Advertising against major competitors like Sprint and AT&T, Verizon needs to spend a huge amount of money in this competitive industry.<\/p>\n

Verizon also suffered an important loss to customer trust in 2017, with a\u00c2\u00a0security vulnerability caused by human error\u00c2\u00a0accidentally making the data of six million customers public.<\/p>\n

5. General Motors \u00e2\u20ac\u201c $3.24 billion<\/b><\/h2>\n

There\u00e2\u20ac\u2122s a 20% jump from 6th place to 5th place, with the\u00c2\u00a0country\u00e2\u20ac\u2122s biggest automobile manufacturer\u00c2\u00a0securing that place.<\/p>\n

General Motors\u00c2\u00a0is spending plenty of money on ads\u00e2\u20ac\u201dan average of $10 for every American. GM is of course the owner of brands like GMC, Buick, Cadillac, and Chevrolet.<\/p>\n

With such a large set of brands, GM has a huge number of campaigns running at any given time.<\/p>\n

One of the more popular in advertising circles was their \u00e2\u20ac\u0153Unbranded\u00e2\u20ac\u009d TV spot for the Chevy Malibu,\u00c2\u00a0which won the brand-new Nielsen Automotive Tech Ad of the Year\u00c2\u00a0award.<\/p>\n

The ad removed the logo from the car, showing that people believed it to be a luxury brand. The spot ended with final reveal showing the Chevrolet logo.<\/p>\n

4. Amazon \u00e2\u20ac\u201c $3.38 billion<\/b><\/h2>\n

After Alphabet\/Google,\u00c2\u00a0Amazon\u00c2\u00a0is the only other tech company to place in the top ten in ad spending.<\/p>\n

There large spending makes sense, as they invest a lot in ads during the holiday season like most other retailers.<\/p>\n

But what\u00e2\u20ac\u2122s surprising is that\u00c2\u00a0Amazon\u00e2\u20ac\u2122s biggest retail competitors\u00c2\u00a0like Walmart, Kroger, Costco, and Target aren\u00e2\u20ac\u2122t anywhere on this list.<\/p>\n

Amazon likely doesn\u00e2\u20ac\u2122t need to spend money advertising their website (though they still do).<\/p>\n

In fact,\u00c2\u00a0more people start a product search on Amazon than on Google, according to 2018 research.<\/p>\n

But Amazon does spend money promoting their new products and services, including Prime Video and Amazon Echo.<\/p>\n

They also promote their site during peak buying times, like Black Friday and Prime Day.<\/p>\n

3. AT&T \u00e2\u20ac\u201c $3.52 billion<\/b><\/h2>\n

Telecommunications is a cutthroat industry, if the share of ad spend is any sign.\u00c2\u00a0AT&T\u00c2\u00a0is no exception, running billions of dollars of ads for their phone, cable, and Internet plans.<\/p>\n

Much of AT&T\u00e2\u20ac\u2122s ad spend is on television, though they also dedicate large amounts on print and digital.<\/p>\n

AT&T isn\u00e2\u20ac\u2122t afraid to spend money during prime television time, either. In 2017,\u00c2\u00a0they released spots during the Master\u00e2\u20ac\u2122s Tournament.<\/p>\n

That same year, they released a handful of ads in collaboration with star Mark Wahlberg. The agreement with Wahlberg was reportedly a\u00c2\u00a0deal in the range of $10 million.<\/p>\n

2. Procter & Gamble \u00e2\u20ac\u201c $4.39 billion<\/b><\/h2>\n

If you\u00e2\u20ac\u2122ve been in marketing for a while, you\u00e2\u20ac\u2122re probably familiar with the name\u00c2\u00a0Procter & Gamble, though most consumers aren\u00e2\u20ac\u2122t.<\/p>\n

While the corporate name might not be well-known, there\u00e2\u20ac\u2122s a reason they\u00e2\u20ac\u2122re spending almost a billion dollars a year more than AT&T, and it\u00e2\u20ac\u2122s the sheer number of brands they represent.<\/p>\n

P&G owns over 60 household and personal care brands, including Charmin, Crest, Dawn, Downy, Febreze, Gillette, Pampers, and Tide.<\/p>\n

While P&G spends in both digital, print, and broadcast advertising,\u00c2\u00a0they decreased their digital budget by $200 million\u00c2\u00a0compared with the past year.<\/p>\n

The reasons for this decrease came from results showing P&G wasn\u00e2\u20ac\u2122t reaching their target market effectively through digital ads.<\/p>\n

However, this didn\u00e2\u20ac\u2122t decrease their overall ad budget. They simply reallocated these funds to more effective channels, including TV, radio, and eCommerce.<\/p>\n

As a major advertising and consumer brand company, P&G has large and important agreements with major organizations, including the International Olympic Committee.<\/p>\n

In 2017, P&G aired some controversial but very popular ads, including\u00c2\u00a0their racially-themed spot\u00c2\u00a0\u00e2\u20ac\u0153The Talk,\u00e2\u20ac\u009d which went viral, generating millions of views on YouTube.<\/p>\n

1. Comcast Corp. \u00e2\u20ac\u201c $5.75 billion<\/b><\/h2>\n

Finally, at the top of the list is\u00c2\u00a0Comcast, with a 30% lead over second place. One of the reasons for this is that Comcast owns a huge number of brands.<\/p>\n

They own Xfinity cable, and\u00c2\u00a0a number of Comcast\u00e2\u20ac\u2122s ads\u00c2\u00a0focused around their xFi product through Xfinity, promoting its advantages over traditional WiFi.<\/p>\n

They also maintain ownership of large media companies like NBC, Telemundo, E!, and USA Network.<\/p>\n

In addition to these television channels, Comcast owns film studio Universal Pictures.<\/p>\n

This ad budget includes promotion for top-grossing 2017 films like\u00c2\u00a0Get Out, The Mummy, The Fate of the Furious, Despicable Me 3,\u00c2\u00a0<\/i>and\u00c2\u00a0Pitch Perfect 3.<\/i><\/p>\n

And finally, they own Universal\u00e2\u20ac\u2122s parks, with\u00c2\u00a0a series of ads\u00c2\u00a0promoting its Universal and Islands of Adventure parks and resorts in Orlando, Florida.<\/p>\n

Like many of the other advertising behemoths on this list, you may notice that the ad budget is being split between multiple brands.<\/p>\n

Conclusion<\/b><\/h2>\n

Chances are, the giant firms behind these 10-figure ad budgets aren\u00e2\u20ac\u2122t anywhere near the size of your business. But we can still learn a lot from major industries. If you are looking for physical media advertising check this\u00c2\u00a0 Signs New York City<\/a> company packages.<\/p>\n

The way they spend money can tell a lot about a company, from how they see their product to how much they\u00e2\u20ac\u2122re willing to invest in new customers.<\/p>\n

By studying their marketing budgets, you can learn a lot to improve your own marketing strategy and advertising plans.<\/p>\n

What have you learned from the ads budgets of these giant brands?<\/i><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Which U.S. brands Are Spending the Most on Advertising? Which U.S. brands Are Spending the Most on Advertising? Ever wondered how much the major brands spend on advertising? Your marketing budget might be big for your brand, but chances are it doesn\u00e2\u20ac\u2122t even come close to the biggest companies in the US, each of which […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[21,445,446,343,444],"class_list":["post-183","post","type-post","status-publish","format-standard","hentry","category-misc-marketing","tag-advertising","tag-general-motors","tag-kissmetrics-com","tag-spending","tag-us-brands"],"_links":{"self":[{"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":5,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":1045,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions\/1045"}],"wp:attachment":[{"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reframemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}