Tag: target group

  • Why there is a need to shift business plans occasionally

    Flexibility is of pivotal importance to run a successful and competitive business. Although a thorough business plan is valuable, not everything can be planned. Changes in your business also changes your plans, whether financial or strategic. Competitors, target group, the market and the financial world are difficult to assess, so you will find that not…

  • Online marketing tactics – tips & tricks of the trade

    From email marketing to social media, websites, search engine optimization or blogs – there are numerous ways to market your business online. The internet is one of the most cost effective ways to attract new customers and to advertise your brand. But to be successful in online marketing you have to be first and foremost…