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Tag: roi

  • Marketing in B.C. – what’s hot and what’s not?

    What is it that companies in B.C. are missing out on in their marketing? Where are the possibilities for improvement? There is no doubt that identifying the target market is key to successful marketing. In addition, the utilization of data as well as an exceptional customer experience further add to a company’s winning marketing strategy.…

  • Reframe Marketing 2013 Fall Tidbits Newsletter

    If you haven’t signed up for our e-newsletter, you are missing out on tips and advice on how to improve your marketing accountability, event details on our exhibiting at Vancity Credit Union and Reframe Marketing’s end of summer promotion!   View and subscribe to the newsletter here: http://eepurl.com/F2rxD

  • First Impressions are Key to Business Success

    First impressions are lasting impressions, thus effort should always be put into projecting the best possible professional business image. First impressions go well beyond personal contact, it includes the visual appearance of your store or office, signage, marketing materials, product displays and packaging, service delivery and more… Your marketing will be effective with a professional…

  • Using Marketing ROI

    Fact is, Marketing ROI is[(funds generated – funds invested)/funds invested] a short-term measurement, not suitable for assessing some marketing efforts such as long-term branding. Marketing ROI is designed to be used for analyzing short-term sales and profit. Branding is a long term investment and if invested correctly, brands can end up having values in billions…