Tag: return on investment
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First Impressions are Key to Business Success
First impressions are lasting impressions, thus effort should always be put into projecting the best possible professional business image. First impressions go well beyond personal contact, it includes the visual appearance of your store or office, signage, marketing materials, product displays and packaging, service delivery and more… Your marketing will be effective with a professional…
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Using Marketing ROI
Fact is, Marketing ROI is[(funds generated – funds invested)/funds invested] a short-term measurement, not suitable for assessing some marketing efforts such as long-term branding. Marketing ROI is designed to be used for analyzing short-term sales and profit. Branding is a long term investment and if invested correctly, brands can end up having values in billions…