Tag: profit
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When to use a Marketing Consultant
Curious how your marketing stacks up? Looking for more profit? Frustrated that your marketing is producing lousy results? In need of someone who uses experience and skills to provide recommendations and advice? In need of someone who gathers information for analysis? In need of someone who is detached from the organization as a source of…
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Using Marketing ROI
Fact is, Marketing ROI is[(funds generated – funds invested)/funds invested] a short-term measurement, not suitable for assessing some marketing efforts such as long-term branding. Marketing ROI is designed to be used for analyzing short-term sales and profit. Branding is a long term investment and if invested correctly, brands can end up having values in billions…