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Tag: Marketing Strategy

  • Marketing in B.C. – what’s hot and what’s not?

    What is it that companies in B.C. are missing out on in their marketing? Where are the possibilities for improvement? There is no doubt that identifying the target market is key to successful marketing. In addition, the utilization of data as well as an exceptional customer experience further add to a company’s winning marketing strategy.…

  • Re-Evaluating your Marketing Strategy After a Recession

    The recent economic recession shook up a lot of businesses all around the world. Some businesses had to shut down, some had to restructure, some had to quickly re-adjust what they were doing to survive. They always say, we learn from our mistakes. Businesses need to keep in mind that all things that go up…

  • Deliberate Marketing Strategy

    If you look at allot of the most successful companies today (e.g. Google), deliberate marketing measures were taken to get to where they are now. This includes careful selection of corporate colours to represent the company image, careful selection of placement of text on webpages, development of marketing program measurement strategies etc.. Everything was done…