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  • Online marketing tactics – tips & tricks of the trade

    From email marketing to social media, websites, search engine optimization or blogs – there are numerous ways to market your business online. The internet is one of the most cost effective ways to attract new customers and to advertise your brand. But to be successful in online marketing you have to be first and foremost…

  • How to effectively use social media to promote your business

    Social media has made its way into today’s business world. The majority of companies, no matter which size, use one or more social media sites for its marketing, but hardly anyone is exploiting all of its potential. To benefit from social media marketing you have to invest time and effort. Post and period is the…

  • Promoting Your Business

    One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something they can’t refuse or find elsewhere. To this end, one of the smartest things a small business owner can do for their business is…