Tag: internet
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Interactive Media – presentation at Langara College Thursday March 22, 2012
On Thursday March 22, 2012 Karen will have a presentation about Interactive Media at the Langara College School of Management. Internet, smart phone, video games, etc. have become a matter of course for our generation. How did they influence the advertising and marketing business? Karen will talk about the importance of the new media, the…
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Expensive Advertising is no Longer Necessary to Create a Successful Brand
Gone are the days when expensive advertising is necessary to build a strong successful brand. With the introduction of the Internet, firms now have less expensive and innovative means of pushing their content out to consumers. Read how Coca Cola and Google went about it differently. http://www.busmanagement.com/news/newsbuilding-a-successful-brand/
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Is online marketing always the best choice for advertising?
Not necessarily! The best option for advertising will ultimately depend on the target market you want to reach. For example, if you are trying to reach elderly with your products or services, a vast majority of them are probably not on the Internet which means your marketing will not be effective.