Tag: innovation
-
Is success only measured by profits?
High sales figures and profit increase – most likely that’s the first that comes in your mind by thinking of a successful enterprise. Certainly, profit is a decisive indicator for the success of a business. Without return, every business will struggle sooner or later. However, those figures are not the only scale. Lasting success also…
-
Deliberate Marketing Strategy
If you look at allot of the most successful companies today (e.g. Google), deliberate marketing measures were taken to get to where they are now. This includes careful selection of corporate colours to represent the company image, careful selection of placement of text on webpages, development of marketing program measurement strategies etc.. Everything was done…