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  • Benefits of Corporate Social Responsibility

    Many businesses hesitate before deciding whether they should develop and implement corporate social responsibility strategies. Nevertheless, Karen is going to talking about some direct business benefits if your business does engage in socially responsible activities in her post at CYBF here:  http://www.cybf.ca/2012/benefits-of-csr/

  • Planning Your Marketing: Why Plan?

    Get in the habit of creating a plan for every marketing activity you decide to implement even if you already have an overall marketing plan in place. Writing it down forces you to research and gather information, which helps you make better informed decisions as opposed to assumptions.  This plan helps you measure the success…