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Tag: customer satisfaction

  • Is success only measured by profits?

    High sales figures and profit increase – most likely that’s the first that comes in your mind by thinking of a successful enterprise. Certainly, profit is a decisive indicator for the success of a business. Without return, every business will struggle sooner or later. However, those figures are not the only scale. Lasting success also…

  • What is an advertising fund and why should I pay into it?

    Ongoing advertising efforts of franchise businesses are funded by a joint advertising fund. It is financed by regular deposits of all franchisees, which is either included in their current franchise dues or it is calculated by their net revenues. For many franchisees, however, arises the question: What are my advantages of an advertising fund? Admittedly,…

  • How can technology assist me in marketing my franchise?

    The possibilities to reach your customers were never so varied. Besides the classical marketing media like magazines, billboards, or even large printings that they could order even in a website online. new technologies have become indispensable nowadays. Internet, social media, smartphones and customer relationship management – young entrepreneurs but also established franchisors can hardly keep…