Tag: business

  • Giving is a way of saying thank you!

    At the end of the year, we might want to review the year and be thankful for what we have. While saying thank you is the easiest way to express your appreciation, giving can go an even longer way. Check out Karen’s article on how her parents influenced her thoughts on giving and what she…

  • Seasons Greetings from Reframe Marketing

    Thank You Everyone for Making 2012 a great Year! Happy Holiday from the team at Reframe Marketing!  

  • Kevin O’Leary live in Vancouver…

    Karen saw Kevin O’Leary live the other day and it was awesome! Kevin was super funny, interesting and of course his usual self. Kevin wrapped up his presentation with a big bang by talking about his annual family trips back to Switzerland and how with this most recent trip his son asked why is it…

  • CEO Ladies Run @10:30 am Dec. 8, 2012

    Connect with other CEO ladies over a run. Karen’s CEO Ladies Run group’s next run is this saturday! RSVP here: http://ceoladiesrun.eventbrite.ca/ You can also read more detail about CEO Ladies Run at https://reframemarketing.com/ceoladiesrun.htm

  • Setting up an IT network and website efficiently

    Owning a website and marketing your business seems common and easy nowadays. However, you might quickly get confused with number of different terms and options you will be confronted with in setting up an IT network and a website. Check out Abe’s article on setting up a basic network and website; posted at cybf: http://www.cybf.ca/2012/setting-up-it-network-website/.…

  • How can you get Technology Resisters on board?

    When it comes to Technology Resisters, they are actually people who can afford the product or service but do not want to use it. If your customers match this profile, check out Karen’s article posted at cybf to learn the simple strategies on how to get Technology Resisters on side: http://www.cybf.ca/2012/monday-morning-resource-48/

  • Common Startup Marketing Mistakes on foundersspace.com

    A very common idea that founders generally have is that the more money you spend on marketing, the more customers you will have. However, the truth is that marketing is not just about burning through budgets to get customers. Read Karen’s article to avoid making the same mistakes in her experience working with startups: Common…

  • Smart Startups Sell Benefits, Not Features posted at foundersspace.com

    When selling your products or services, it is important to inform people about what benefits your business can bring to them. However, it does not mean giving an intimate description of features or a complicated technical readout all at once. Find out more today from Karen’s Smart Startups Sell Benefits, Not Features! posted at foundersspace.com

  • Writing for CDN Immigrant Magazine

    Karen is honoured to start writing articles for Canadian Immigrant Magazine. (http://canadianimmigrant.ca/) Remember to grab an issue for Karen’s up-to-date business and immigrant related articles!

  • How to Leave Your Competition in the Dust with Market Research

    Knowing the right tricks to win the prestige of market dominance can be a distressing matter regardless of what type of business you operate. Do you know what types of products or services that would be profitable to introduce into the market? Do you have an appropriate strategy to beat competitors when entering a market…