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Category: Marketing ROI

  • Expensive Advertising is no Longer Necessary to Create a Successful Brand

    Gone are the days when expensive advertising is necessary to build a strong successful brand. With the introduction of the Internet, firms now have less expensive and innovative means of pushing their content out to consumers. Read how Coca Cola and Google went about it differently. http://www.busmanagement.com/news/newsbuilding-a-successful-brand/

  • Using Marketing ROI

    Fact is, Marketing ROI is[(funds generated – funds invested)/funds invested] a short-term measurement, not suitable for assessing some marketing efforts such as long-term branding. Marketing ROI is designed to be used for analyzing short-term sales and profit. Branding is a long term investment and if invested correctly, brands can end up having values in billions…