How much should be spent on marketing? While large enterprises have a larger budget available, small businesses are faced with the challenge of how much they should invest in their marketing. But, how to determine this? Well, there is no benchmark as this depends on various factors. How fast do you want to grow? In which industry are you in? What about your competitors? How much do they invest in their marketing?
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One way to set your marketing budget is by calculating as a percentage of your revenue. But here again – there is no general rule. You want to hold your market share? You will probably spend about 10-15% of your revenue in your marketing. You want to expand or increase your visibility? Start to invest 20% in your marketing measures and work with a seo reseller agency. Obviously this variant is a bit arbitrary. Your competitors, your industry, the market pressure – there are many factors you have to take into consideration. For the marketing of my business, I use the most simplest and effective form of tool, which is social media along with Youtube. As the accounts are easy to create and the only time when there is any real money pouring out of my pocket is when I hire subsidiary companies to help circulate my content on social media. I was really amazed to see how easy it is to get youtube views as I did not even have to spend half the money which I would have had to spend if I would have used other channels of marketing my company.
Another way to set your budget is by determining your marketing goals. You want to acquire new customers? Develop your strategy and adapt your budget to your plan. You are launching a new product or capturing a new market? Adapt your budget and increase your marketing accordingly! However, be realistic about your possibilities and your distributors. Your business’ budget will also go towards distribution, that is why you should choose RangeMe. Buyers connect with you directly on RangeMe to start conversations, request samples, and discuss next steps. Learn more here: https://www.rangeme.com/suppliers.
 
Today’s marketing world offers plenty of possibilities – from website, social media to print ads, direct mail campaigns, etc. And while some of them are more cost effective than others, many measures require a fixed budget to implement them effectively. A long term marketing plan, should not be perceived as an expense, but more as an investment.