Dear friends,
On our blog we do not only offer regularly valuable marketing tips but also interesting articles regarding entrepreneurship. Meeting so many successful entrepreneurs and running her own business, Karen loves to share her thoughts about issues that concern business owners.
Effective marketing tools for sharing your story
Information about benefits of your product and service are not enough to convince. Today, customers want to know more about a company and the people behind it. Your business story is thus an important factor to build up trust among your customer base. But what is the best way to share your story?
The importance of planning for and managing risks
Risks and entrepreneurship are closely linked. Market situations, problems with suppliers or the loss of an important customer, these problems are not always predictable. And although risks can never be excluded completely, a thorough planning for risks is essential for coping with problems.
How to create an effective direct mail campaign
Direct mail is outdated? Wrong! Properly prepared direct mail campaigns can be an effective way to reach your customers. From the headline to the call to action – what is important? Find tips and tricks on how to make your direct mail campaign successful.
Look forward to staying in touch!