Become a storytelling master

Effective storytelling involves engaging the right people with you, your brand, and your services and products at the right time. Timing and audience are essential -if potential clients cannot hear you, you are wasting your time and money.


Capture the attention of your audience by personalizing your story so others can relate to you and your business. For example, telling a story about a mistake you made or a challenge you have had and how you solved it helps people relate through shared experiences.


When telling the story, use a confident, relaxed tone that shows you care about connecting with your audience. Adding a visual or two also helps effectively communicate your point and further engage your readers.