Checklist for Selecting a Marketing Agency

Effective marketing is vital to the success of your business,  student marketing along with marketing agency can help you increase sales and profits by reducing costs and improving your strategic position.

Not all agencies, however, are created equal, and, as a result, it is important that you take the time to find the right one.

Here are some important things to consider:

• Does the agency understand your business objectives?
• Does the agency understand your market, your clients and your competition?
• Have you met with the account manager?
• Has the account manager provided a clear vision for the project?
• Has a budget been established?
• What will the scope of their service be? (ongoing monthly, hourly, or per project basis?)
• Will there be measures of effectiveness?
• Did the agency provide creative samples?
• Does the agency have a solid reputation?
• Have you clearly identified your marketing needs?